Naofloor – Premier parquet massif en pose flottante : démontable réemployable et réutilisable

A family business for four generations, DESCHAUMES is the only manufacturer of French wood products labeled Origine France Garantie, 100% Bois de France, and 100% PEFC certified. Based in the Centre-Val de Loire region, the group has made the processing of French oak its core business, with a deep conviction: to use its know-how, skills, and love of wood to protect the planet.

Faced with climate challenges and decarbonization targets, DESCHAUMES has taken a decisive step forward by developing Naofloor, the first bio-based solid oak flooring that can be dismantled, reused, and recycled.

Convinced of the need to take action, the group has invested $12 million to transform its production sites. This ambitious project is supported by France 2030, ADEME, and the Centre-Val de Loire Region.

Naofloor embodies the technical response to the requirements for reducing CO2 emissions and decarbonization in the building sector (response to RE2020 and Bâtiment Biosourcé labels). Thanks to its patented Blockmoove assembly system, this solid wood flooring can be laid as a floating floor, without glue or chemicals, and can be completely dismantled for reuse. It reduces the number of trees used by a factor of 3, triples the amount of CO₂ captured in forests, and increases the duration of carbon storage in the product.

Potential future developments

Ambitious industrial decarbonization strategy

As a member of the Act Pas à Pas program (ADEME & Bpifrance), DESCHAUMES has been implementing a decarbonization plan since 2022. We have taken steps to improve energy efficiency and are planning significant investments in the coming years. In 2024, DESCHAUMES joined the SBTi program, committing to a 42% reduction in our Scope 1 and 2 emissions by 2030.

Innovation and forest resilience: Naofloor Save

In response to forest decline linked to climate change, Naofloor Save recycles dying wood (trees weakened by drought and insects). Rather than being burned, it is turned into parquet flooring that stores CO₂ sustainably, preserving its mechanical qualities and embracing its natural characteristics. This model can be replicated in all European forests.

European expansion and commitment

International deployment is based on a licensing system that preserves circularity. This model spreads European know-how while guaranteeing a supply of certified sustainable local wood (PEFC or FSC) in each territory.

As an active member of the FEP and Parquetfrançais.org, DESCHAUMES is working to structure the wood industry and the parquet sector in Europe.

Functionality economy

DESCHAUMES is developing a subscription system for the renovation and maintenance of Naofloor blades. This service offering marks the transition to a functionality economy: prioritizing use and performance over time rather than simply selling products.

Current contribution

Sustainable management of natural resources

Naofloor meets European decarbonization targets. By reducing tree use by a factor of 3 through reuse, it optimizes the use of forest resources while tripling the CO₂ captured in forests and the duration of carbon storage in the product. PEFC and Bois de France certified, it guarantees sustainable forest management and traceability in accordance with the most demanding European standards.

Job creation and industrial momentum

Since 2022, in-house training sessions have enabled 19 job seekers who were far from employment to be integrated as production operators. Our aim is to create jobs that cannot be relocated in the Centre-Val de Loire region.

The objective is to relocate the manufacture of solid wood flooring by reducing imports of flooring from China to Europe, thanks to the ease of installation of Naofloor and its environmental benefits.

Circular economy and industrial resilience

Naofloor has been awarded the maximum rating of A-A-A-A by Ecoscale, the circularity assessment for building products developed by the CSTB (French building research center). This analysis certifies the dismantlability and reusability of Naofloor.

Technology transfer and influence

The patented Blockmoove system demonstrates industrial innovation capabilities. The internationally controlled licensing model allows this expertise to be exported while preserving the circular integrity of the product with short supply chain manufacturing.