Naofloor

Deschaumes is a French family-owned company specialising in solid wood solutions for interior design since 1956. Spanning four generations, the company combines deep artisanal knowledge with a strong commitment to innovation and sustainability. As part of its transition strategy and in response to growing environmental challenges in the construction sector, Deschaumes has developed Naofloor, an innovative solid wood flooring system that embodies the principles of circular economy and decarbonisation.

The project emerged from the desire to offer a high-quality alternative to conventional flooring that typically relies on glue, finishes with VOCs, or unsustainable raw materials. Naofloor was designed to be fully demountable, reusable, and repurposable, allowing multiple life cycles without degradation or transformation. It is manufactured in France using locally sourced, sustainably managed wood, and its carbon-neutral footprint is supported by a full life cycle analysis.

Protected by an international patent, Naofloor is more than a product—I is a systemic innovation aimed at transforming how we build and renovate, with a clear focus on reversibility, waste reduction, and local value creation. It is a flagship initiative for Deschaumes’ broader commitment to innovation within the European forest-based bioeconomy.

Potential future developments

Naofloor is designed as a scalable solution to meet the growing demand for low-carbon, circular, and locally sourced building materials. Its future development focuses on establishing decentralised production hubs across Europe, using regional wood for regional markets. This model reduces transportation-related emissions, enhances competitiveness, and supports local employment in wood processing, eco-design, and construction.

Investments will target automation, digital traceability, and reconditioning services, enabling Naofloor to integrate into circular building platforms and public procurement frameworks. The system also aligns with emerging EU standards on reversible construction, embodied carbon limits, and material passports, making it adaptable to future policy and market shifts.

With a carbon-neutral life cycle, long product lifespan, and minimal energy use during installation, Naofloor supports the EU’s climate targets while reinforcing industrial resilience. As a “Made in Europe” innovation, it reflects the continent’s leadership in eco-design and biobased materials, offering a replicable solution to scale sustainable construction across member states.

Current contribution

Naofloor actively contributes to the EU bioeconomy by offering a sustainable, circular, and locally sourced alternative to conventional flooring. It is produced in France using timber from sustainably managed regional forests, promoting responsible resource use and long-term carbon storage through durable wood products. The product is 100% biobased, recyclable, and carbon neutral, with a full life cycle assessment supporting its environmental performance.

This innovation supports local employment in forestry, wood processing, and green construction, while strengthening regional economies through short supply chains and on-site manufacturing. By avoiding glue and composite materials, Naofloor also reduces impact on indoor air and enables reversible construction, minimizing waste at end-of-life.

Its patented, modular system is designed for future replication across Europe, using local wood for local markets. This model enhances competitiveness, reduces transport emissions, and aligns with EU objectives for territorial circularity and decarbonisation.

As a “Made in Europe” innovation, Naofloor demonstrates how the forest-based sector can deliver scalable, climate-positive solutions that align with both market needs and EU green policy goals—positioning wood as a strategic material for Europe’s sustainable future.